I have been involved with building social media marketing businesses since 2005:
- 2005 at Yahoo: We experimented with monetizing Flickr through sponsored links and found that its extremely hard to monetize photo sharing because the user is so focused on the content. To this day I have yet to see anyone monetize a photo sharing site other than through selling the company.
- 2006-2008 at MySpace: We built the entire ad platform for MySpace from the ground up – targeting, self serve, analytics and ad serving. At the time we were the first company to do profile interest targeting on billions of impressions per day.
- 2008-2010 at Fox Audience Network: We expanded the MySpace ad platform into a network of 1,000 sites. For a 6 month period in 2009, our biggest publisher was Facebook (via a deal with Microsoft). We monetized all their display inventory through our performance and self serve marketplaces. During this time I also experimented with affiliate marketing and tried buying media on 50 different self serve ad platforms.
- 2010-2012 at Adly: We saw that content and attention were moving away towards the stream so we built the leading platform for doing sponsored tweets with celebrities on Twitter. We put the business on the map after we got Charlie Sheen set up on Twitter, however we found that the sponsored tweets model did not scale and was viewed by marketers as a novelty item, rather than something they needed to buy every month.
- 2012 as a Revenue Consultant: I developed revenue growth strategies for companies in the social marketing services business, including Gravity, Twitter, WayIn & The Audience – and also served briefly as General Manager at Adknowledge, responsible for the Super Rewards business unit until it was sold.
- 2013 at Polyvore: I’m currently CRO at Polyvore.
I live in the Bay Area with my wife, who is an amazing family photographer and our two wonderful sons.
The best way to contact me is through LinkedIn.