After months of exhaustive examination of tweet streams on Twitter and countless first party research at social media conferences, I believe I’ve figured out Klout’s scoring algorithm. function calculateKloutScore($userType,$offset) { $klout=14; // Arbitrary value assigned to unknown users switch($userType)…
As a huge fan of LinkedIn it pains me to write this post. I was one of the first 50k users to sign up and have been a regular user of the site for the past 7 years. During those…
Nothing is more annoying than an unwanted email newsletter or marketing email without a one click unsubscribe link. I tried Spotify when it first came to the US a few weeks ago. After a week or so I realized it…
A colleague of mine recently received this email from SV Forum. Sorry SV Forum, but this is a terrible piece of communication. Here’s why: “Connect. Engage. Excel” is way too generic This is a classic case of what happens when…
Someone needs to explain permission-based email marketing to Symantec. As any self-respecting internet marketer knows, the three pillars of successful, permission-based email marketing programs are: Only email users who have double opted-in to your list. Include a one click unsubscribe…
The rituals of marketing and mating are remarkably similar. For decades, the most successful marketers have been masters (and mistresses) of the art of seduction. They know how to get your attention, draw you in and then at the right…
In a world where social media dominates much of our online communications its easy to forget how much social platforms still rely on email to acquire and retain their users. In fact social networks’ heavy reliance on email marketing to…
A few months ago this email landed in my inbox: At first glance it seemed like nothing more than a semi-desperate attempt by Quicken Loans to build up likes on their Facebook page. But then as I thought about it…
Collecting Likes has become the defacto measure of success for advertising on Facebook. The top 15 brands on Facebook alone have amassed almost a quarter of a billion Likes between them. The vast majority of Likes have been collected by…
