I often get asked by startups, “We’re thinking of working with a celebrity to help market our product. What do you think? And how should we approach it?”. The short answer is, it depends entirely on the nature of your…
I often get asked by startups, “We’re thinking of working with a celebrity to help market our product. What do you think? And how should we approach it?”. The short answer is, it depends entirely on the nature of your…
I’ve asked these questions at least a couple of hundred times in interviews for all types of roles, from sales and biz dev to product and engineering and everything in between. I’ve consistently found them to be extremely good predictors…
As a huge fan of LinkedIn it pains me to write this post. I was one of the first 50k users to sign up and have been a regular user of the site for the past 7 years. During those…
If you’re involved with a consumer facing website, you’re probably tracking how many unique users visit your site every month. But do you know how much each additional user contributes to your company’s valuation? I thought it would be interesting…
The rituals of marketing and mating are remarkably similar. For decades, the most successful marketers have been masters (and mistresses) of the art of seduction. They know how to get your attention, draw you in and then at the right…
If you’re trying to influence or sell others on your product, company, idea or yourself, telling a story backed by results is by far and away the most effective method. Showing metrics and demos are good fall backs, but showing…
This article originally appeared on AdAge. As someone who has been tasked with monetizing social media continuously since 2005, the single most important thing I’ve learned is this: The biggest problem with monetizing social media is that the content is…
